Effective Date: February 2025

Last Update: February 2025

This Privacy Policy explains the online data collection practices of HeartWarmingLab.com (“we” or “us”). It details the types of information we collect from you while using HeartWarmingLab.com (the “Site”) and how we use that information. This Privacy Policy, including provisions related to children’s privacy, does not apply to any data you provide to us or that we collect through offline methods, such as at in-person events, over the phone, or via mail.

Please read this Privacy Policy thoroughly. By accessing and using the Site, you agree that your use and any privacy-related concerns are subject to this Privacy Policy. As the internet evolves, we may update our Privacy Policy periodically. Any modifications will be posted on this website with an updated “Effective Date.” By continuing to use the Site after these changes, you accept the revised Privacy Policy.

How We Collect and Use Information

We may gather and retain personal or other data that you voluntarily provide while engaging with the Site, such as subscribing to newsletters, making purchases, or using available features. The Site interacts only with individuals who have explicitly requested it, subscribed to communications, attended our events, or purchased our products. During registration or purchase, we may collect details like your name, email, mailing address, and payment information, all of which are supplied by you.

Additionally, we automatically collect and store data as you browse the Site, including information about your device and internet connection to optimize site performance and measure traffic. We may also use cookies, small data files stored on your device, to improve your experience, track visitor behavior, analyze trends, and store preferences. Furthermore, we may use web beacons, which are transparent GIFs, to track interactions with our content and emails.

We utilize the information collected in multiple ways, including personalizing site features, delivering advertisements, and sending offers through email, direct mail, or other channels. Your data may be shared with third-party service providers, contractors, publishers, or advertisers for various functions. Unless you opt out as described below, we reserve the right to use and disclose all collected information for different purposes, including allowing third parties to provide product and service information to you. If you prefer that your data not be used for these purposes, you must send a request to our Online Privacy Coordinator, whose contact information is listed at the end of this Privacy Policy.

Be aware that when you voluntarily share personal details online—whether through forums, blogs, emails, or chat areas—others can access, collect, and use that information. We are not responsible for any unauthorized third-party usage of such shared data.

Some third-party advertisers and ad networks that display ads on the Site may collect data using cookies, web beacons, or similar tools. They may utilize the collected information to customize advertisements, measure effectiveness, or for other purposes. Their collection and use of data are governed by their own privacy policies, which may differ from ours. If you have concerns about third-party data collection, you should visit their websites and review their privacy policies.

The Site also contains links to external websites and offers access to third-party products and services, whose privacy policies are beyond our control. Any information you provide on these sites is governed by the privacy policy of the respective operator or service provider.

Additionally, some content, products, and services available on the Site or through our emails are offered in collaboration with third-party providers, whose branding may appear alongside our content. We may share the information you provide or that is collected on such co-branded pages with our provider partners. In some cases, the provider partner may directly collect information from you, in which case their privacy policy will govern their use of your data. If you have any concerns regarding a provider partner’s privacy policy, you should contact them directly for further details.

We may disclose visitor data when legally required or when necessary to protect the rights, property, or safety of Site users or the general public.

Additionally, as our business evolves, we may buy or sell assets. If a portion or all of our assets are transferred, or if one of our websites is acquired by another entity, user data may be among the transferred assets.

Google Analytics

We also utilize Google Analytics Advertiser Features to enhance our business. These features include:

Remarketing with Google Analytics Google Display Network Impression Reporting DoubleClick Platform integrations Google Analytics Demographics and Interest Reporting

By enabling these Google Analytics Display features, we are required to inform visitors that these tools are in use and that we, along with third-party vendors, use first-party cookies (such as the Google Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or other third-party identifiers together to collect data about your activities on our Site. Among other uses, this allows us to reach out if you start filling out our checkout form but do not complete it, sending you a reminder email to finalize your order. The “Remarketing” feature enables us to reconnect with users who previously visited our Site and to match them with suitable advertising messages.

You have the option to opt out of Google’s use of cookies by visiting Google’s ad settings. Additionally, you may opt out of third-party vendors’ use of cookies by visiting the Network Advertising Initiative opt-out page.

Facebook

As advertisers on Facebook and through our Facebook page, we (not Facebook) may collect content or information from Facebook users, and such information may be used in accordance with this Privacy Policy. By using our Site and engaging with our Facebook content, you consent to our collection of such information.

We comply with Facebook’s Data Use Restrictions.

Any advertising data collected, received, or derived from our Facebook ads (“Facebook advertising data”) is shared only with entities acting on our behalf, such as service providers. We are responsible for ensuring that our service providers safeguard any Facebook advertising data, use it solely for authorized purposes, and maintain its confidentiality and security.

We do not utilize Facebook advertising data for any purposes beyond aggregate and anonymous analysis of campaign performance and effectiveness, unless explicitly authorized by Facebook. This means we do not engage in retargeting, merging data across multiple advertisers’ campaigns, or using tracking mechanisms like tags for additional marketing purposes.

General Data Privacy Regulation (GDPR)

While we do not specifically target EU residents, we comply with GDPR when applicable. Users within the European Economic Area (EEA) have rights to access, modify, delete, or transfer their personal data.

Exercising Your Rights

To request access, correction, deletion, or data portability, contact us via email at support@heartwarminglab.com.

Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect their data. If we become aware of such collection, we will delete the data immediately.

Contact

For questions regarding this Privacy Policy, contact us at support@heartwarminglab.com.